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Book Managing the Media: Proactive Strategy for Better Business-Press Relations

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Managing the Media: Proactive Strategy for Better Business-Press Relations

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    Available in PDF - DJVU Format | Managing the Media: Proactive Strategy for Better Business-Press Relations.pdf | Language: ENGLISH
    Fred J. Evans (Author)

    Book details


Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.
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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 192 pages
  • Fred J. Evans (Author)
  • Quorum Books (1 Jun. 1987)
  • English
  • 7
  • Business, Finance Law

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